Thank you for your interest in advertising on Dog Jaunt! Increasing numbers of people are choosing to travel with their dogs, and Dog Jaunt, now over three years old, has a loyal and ever-growing audience. In January 2013, the blog had 12,494 unique visitors and 35,736 page views, and visitors spent, on average, about 2.5 minutes on the site per visit. The site’s visitors are typically from the U.S., Canada, Western Europe (especially the U.K., France and Germany), Australia, and Japan, but in January 2013, there were Dog Jaunt readers in 113 countries and territories. Dog Jaunt has a Page Rank 4 on Google, and links to the site have appeared on mainstream press websites including the Los Angeles Times, the Chicago Tribune, the Philadelphia Inquirer, and USA Today.

I write honest, thorough reviews of products and services. I spend a great deal of time making sure that information I provide is accurate and detailed. As a result, I believe that Dog Jaunt’s readers trust the site’s content. I believe that they also appreciate knowing that Dog Jaunt is written by someone a lot like them, traveling with her dog and reporting about what she learns — I receive (and respond to) many e-mail messages from people seeking real-world answers and assurance that they’ve prepared appropriately for upcoming trips.

Ads for products or services related to traveling with a dog are most likely to match my readers’ interests, so those are the ads that I will be interested in posting. Because I want my readers to trust Dog Jaunt’s content, I do not sell text links or participate in link exchanges. I may not accept animated ads if I find them too distracting.

Banner ad rates

Given Dog Jaunt’s layout, ads will appear along the right side of the screen. There is room for square button ads (125×125), vertical banners (120×240) and skyscrapers (120×600). Please scroll down to see how each kind of ad (shown in each example as a purple box) would appear on Dog Jaunt home page.

Homepage and all blog pages

Square button:

$125 for one month
$300 for three months

Vertical banner:

$200 for one month
$500 for three months

Skyscraper:

$375 for one month
$900 for three months

Single pages

You may decide to focus your marketing on a particular Dog Jaunt page. For example, Dog Jaunt’s pages, in the “Guides” section, reporting airplane under-seat measurements, summarizing airline pet policies or reviewing airport pet relief areas get a lot of hits. Other Dog Jaunt pages may be particularly relevant to the products or services you offer.

Square button:

$60 for one month
$150 for three months

Vertical banner:

$100 for one month
$250 for three months

Skyscraper:

$175 for one month
$425 for three months

Appearance

Square button ads

Vertical banner ads

Skyscraper ad

Weekly deals

I would be interested in posting week-long deals on Dog Jaunt. I will write a short description of the deal in my “voice” and provide a link to the advertiser’s website. Deal posts will be clearly described as ads. Because later posts during the week would bump the deal post “below the fold,” I will create an eye-catching feature (a large sunburst with text) that will stick in the upper corner of Dog Jaunt’s home page and provide a link to that week’s deal post.

To succeed, the deal should be related to dog travel, should represent a discount over commonly-available rates, and should be available in reasonable quantities. Please provide a page on your website with full details about the deal that I can link to in my deal post. The price of this advertising is $200 per post.